Local business

Wide black-and-white point-and-shoot photograph of a busy independent coffee shop interior in 2009, showing staff and customers at a laminate counter and scattered tables, with a coiled power cable near the espresso machine marked in a translucent hot-magenta wash, the only color in the frame.
Branding Local business

Brand is a Vibe, Repeated

July 19, 2026

Black-and-white point-and-shoot photograph from 1995 of a young woman pulling a squeegee across a silk-screen frame in a cluttered custom t-shirt shop; the squeegee handle glows with a translucent acid green wash while everything else stays monochrome.
Branding Local business

Build Your Brand On Three Circles

July 14, 2026

Black-and-white snapshot of a young woman in a zip-up hoodie peeling transfer tape off a vinyl lettering panel at a cluttered sign-shop workbench in 2011, a coiled roll of transfer tape in the foreground tinted hot magenta
Brand strategy Local business

Do Brand Strategy Before Design

July 14, 2026

Wide black-and-white snapshot of a busy frame shop interior in 2001, shot from the doorway. Four people at different depths — a waiting customer near the camera leafing through a fan of moulding samples tinted acid green, a staff member mid-conversation with a customer at the counter, and an employee bent over the mat cutter at the back wall.
Pricing Local business

Every Price Must Do Three Jobs

July 15, 2026

Wide black-and-white point-and-shoot photograph inside a craft brewery taproom in 2014: a tattooed bartender pours a pint at a wooden bar while a woman on a barstool holds her glass and two customers talk at a high-top table in the middle ground; a blurred figure moves near two large fermentation tanks in the background, which glow with a translucent hot-magenta wash.
Case study Local business

HOW LOCAL BUSINESSES MAKE YOUR TOWN MORE VALUABLE

June 25, 2026

Black-and-white point-and-shoot photograph from 1998: a young woman in a flannel shirt over a faded tee presses a rubber stamp block against a proof sheet at a cluttered letterpress bench, a segmented ink-pad tray in the foreground highlighted in acid green
Branding Local business

Your Brand Is Not Your Logo

July 14, 2026